History of an innovative concept
Technically, it all started in 1987, when I bought my first holiday home on the Costa del Sol in Spain. Soon after, I set up a small real estate agency there – Marbella Residences. But the real strides began when I moved from the Netherlands to Spain in 1994, and started real estate development activities a year later. We began buying homes, giving them a luxury make-over, and re-selling them. Eventually, we took over and expanded a complete development in the hills and began enhancing it along the lines of my vision of an international community. In this way, La Perla de la Heredia was the first “flagship” of the La Perla product line.
Over the following years, we added more projects and La Perla Developers emerged, with its portfolio expanding to include properties not only in Spain, but in other locations such as the French Dordogne. We focused all our projects on two main pillars: outstanding locations and exclusive architecture. And our concept was a success, with many satisfied and happy customers. But we were searching for something more, something intangible – something completely unique – to add to our proposition.
Creating a lifestyle
That’s when La Perla Living was born – an original after-sales services concept that provided homeowners with whatever personal assistance they need to make their lives easier, more exciting and more enjoyable. As I have always been more attracted to the creative side of this business, I was excited to realise that with La Perla Living, we were selling more than just houses; we were selling a new kind of lifestyle.
Buoyed by this development, we expanded our property portfolio and grew rapidly, which left us perfectly positioned to embrace the emerging global trend of “international living”. We saw that people wanted to be able to work, live and relax in locations defined by their individuality and interests, rather than their occupation. These people wanted travel and adventure, while retaining comfort and connectivity. This led us to ‘upgrade’ our company to La Perla International Living.